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Marketing

The Orchard Aggressively Markets And Promotes Your Catalogue To Maximize Sales And Build Audiences

Supplying music and video to digital retailers is just the first step. To increase revenue, artists and labels need a connected and creative marketing team that can make your music rise above the clutter. In an era where many millions of songs are available for sale at the click of a button, strong marketing is a necessity – delivery and accounting have become the “easy” part. The Orchard weaves comprehensive release plans and catalogue programs from a wide array of marketing elements, including:

Retail Marketing. Product visibility through prime placements at key digital retailers around the world — the digital equivalent of end-caps, posters and circulars.

New Media Marketing. Whether it’s an email blast, a text message contest, podcasting, videos wrapped with an SMS code, or a cross branding, lifestyle partnership, The Orchard has pioneered a suite of new media programs to harness the new vanguard of online influencers to build audiences, develop communities, and drive sales. Working in close partnership with the marketing teams of our clients, we are together redefining what it means to break bands, build audiences and activate catalogue titles.

Mobile Ringtone and Full-Track OTA Marketing. Our global mobile platform supports breaking and focus tracks, with creative marketing and placement of music on carriers’ mobile handsets integrated with effective direct-to-consumer advertising.

Secondary Marketing Opportunities. The Orchard creatively and aggressively generates revenue and promotion opportunities for its distributed clients by securing music placements with leading brands – recent successes include landmark projects with Hallmark, Samsung and Pringles.

“a deep understanding of how to deliver, market and sell independent music”
Rob Wetstone, VP Label Relations, eMusic

“understands the value of our music to our fans”
Stuart Livingston, President and CEO, Emusica (Fania)

“puts the music first and understands how to market it”
Steve Weltman, chief executive, The Zest Group Plc (Greensleeves)

“strongly exhibits industry-leading marketing and merchandising efforts”
Eduardo Baptista Lucio, CEO, Discos Musart